The two-day programme will consist of keynote speeches, presentations and interactive sessions. The goal is for participants to hear insights from business, entertainment and political experts and to leave Lausanne with the practical tools needed to put these insights into concrete actions for the benefit of themselves and their organisations.

The programme will explore the following three questions:

• Revenues: How can you unlock potential new revenue sources?
• Promotion: How can you engage with your fans and members in new ways?
• Influence: How can you become more influential as a leader and as an organisation?

The programme will also include an opening reception on the evening of May 26th at the Movenpick Hotel on the shores of beautiful lake Geneva, as well as a dinner cruise on the lake the evening of May 27th.

Registration for the Academy will open in November 2014. Early bird registration fee and speaker announcements will be coming soon!