Greg came to the world of sports as an on-site agent for Havas Advertising Sports Switzerland (formerly ISL Switzerland), where he developed sports marketing and communication strategies for the Swiss Football League.
Having spent three years as head of marketing for a Swiss First Division football team, Greg first joined TSE in 2003 to become a consultant in media and communications for sports federations worldwide. Since that time, Greg has worked with many international organisations both at the strategic and the administrative level, advising them on planning and the implementing of development and/or branding strategies.
Also, because of his understanding of sport organisations, Greg has been involved in many bid campaigns for, amongst others, the Summer and Winter Olympic Games and the UEFA European Football Championships for which he developed value added communication and PR strategies.
In addition, Greg trains the staff of international sports federations and lectures at various sports universities in Europe on topics such as Media Relations, Communications, PR and Branding.