published on Monday 15 February 2016

Speedo to talk Brand Ambassadors at TSE Consulting's Academy!

The Academy is pleased to announce that James Hickman, Global Sports Marketing Manager at Speedo, has joined this year's speaker lineup. An Olympian and five-time world champion, Hickman will bring a wealth of personal experience and knowledge to the conference. Based on his role at Speedo, which consists of managing the brand's relationships with world class sponsored athletes, coaches, teams and events, he will provide delegates with insights on how to build the most effective promotional campaign using brand ambassadors.

Athletes and teams are the best ambassadors for your sport! As the Summer Olympic Games in Rio de Janeiro are quickly approaching, sport federations have the unique opportunity to use efficient and innovative ways to activate their athletes and promote their sport. Hickman will present new techniques in promoting your sport through the stories of your athletes, proposing concrete tips and tools for organisations of all sizes.

Hickman said: "I truly believe that athletes make the best brand ambassadors for any sport. Through my role at Speedo, but also as a former athlete, I understand how both athletes and federations can work best together to get the most for each other. This can be made very easily and in a cost-effective way. I am looking forward to share my ideas and the successful cases we have implemented at Speedo with the Academy participants in June!"

Hickman will speak during the second session at TSE Consulting's 2016 Academy on Promotion, which will also contain, amongst others, a presentation from Twitter!

To learn more about the Academy programme, click on the button "Programme" at the top of this page.

Register now and benefit from an early bird discount!


The Academy Team
TSE Consulting Switzerland
Rue du Petit-Chêne, 38
1001 Lausanne, Switzerland

T: +41 21 313 23 00
F: +41 21 313 23 01


Registration & Hotel Bookings

Full details on registration for the Academy 2017 will be made available shortly.

In the meantime, if you have any questions, please contact: or +41 21 313 23 00.