The Academy is pleased to announce that James Hickman, Global Sports Marketing Manager at Speedo, has joined this year's speaker lineup. An Olympian and five-time world champion, Hickman will bring a wealth of personal experience and knowledge to the conference. Based on his role at Speedo, which consists of managing the brand's relationships with world class sponsored athletes, coaches, teams and events, he will provide delegates with insights on how to build the most effective promotional campaign using brand ambassadors.
Hickman said: "I truly believe that athletes make the best brand ambassadors for any sport. Through my role at Speedo, but also as a former athlete, I understand how both athletes and federations can work best together to get the most for each other. This can be made very easily and in a cost-effective way. I am looking forward to share my ideas and the successful cases we have implemented at Speedo with the Academy participants in June!"
Hickman will speak during the second session at TSE Consulting's 2016 Academy on Promotion, which will also contain, amongst others, a presentation from Twitter!
To learn more about the Academy programme, click on the button "Programme" at the top of this page.
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